James Foundoulis

BLACKBERRY PEACH

PRODUCT LAUNCH CAMPAIGN ↴

— COMPANY

Liquid I.V.


— PROJECT

Blackberry Peach

Product Launch Campaign


— ROLE

Editing

Motion Graphics

Sound Design & Mix


Brought on to finish the assembly, audio, and VFX touchups for this campaign. Created, fine-tuned, and polished the sound design as creative treatment called for no music. Finishing touches included motion designing the graphic layouts and VFX clean-up of the footage.

PRIMARY EDIT

15s, 16x9

COPY ANIMATIONS

× SOFTWARE

Photoshop

After Effects

Animated graphic layouts from the design team to add energetic motion that complimented the project treatment. Broke each motion graphic asset out into individual layers so they could easily be re-positioned for the various formats (16x9, 9x16, 1x1).

CLEANUP COMPOSITES

× SOFTWARE

After Effects

Removed the raised edge of the tank for every shot with water. Employed a combination of color and luma keys, matte refiners, and depth-based scanning to achieve this.