— COMPANY
Liquid I.V.
— PROJECT
F1 2024, 2025
— ROLE
Creative Development
Editing
Motion Graphics
Sound Design & Mix
Created video packages for Liquid I.V.'s 2024 and 2025 Formula 1 partnership. I developed high-energy creative that blended bold motion graphics, sharp editing, and dynamic sound design. The goal was to match the adrenaline of the sport with visually driven storytelling that carried the brand’s signature vibrancy and precision.
F1 2024
× HERO EDIT
30s, 16x9
Brought on by the activations team at Liquid I.V. to create a video that would be displayed on screens throughout the F1 Miami 2024 event. Featuring storytelling through editing, graphic integration, and sound design + audio mixing. All aspects of my post-production experience are front and center in this piece.
PAID MEDIA
× Product Benefit
15s, 16x9
Alternate edit package for paid media purposes. Conveying the product’s benefits was the main focus of the messaging for these assets.
DIMENSION VARIATIONS
× 06 SECOND VERSIONS
F1 2025
PAID MEDIA
× PRODUCT BENEFIT
15s, 16x9
Repurposed assets from Liquid I.V.'s 2024 Summer Brand Campaign in tandem with the internally created design kit for F1 2025. Like the 2024 F1 assets, this project required the full range of post-production skills.
DIFFERENT VERSIONS
FOR DIFFERENT NEEDS
× SOFTWARE
Photoshop
After Effects
Premiere Pro
Abelton Live
MOTION GRAPHICS
THAT MATCH THE ENERGY
Strong example of my competence crafting motion graphics, working with existing assets, and elevating a campaign while simultaneously staying within brand guidelines. Created this ad set using assets from our graphic campaign toolkit. Implemented all aspects of motion along with energetic sound design.
DIMENSION VARIATIONS
× SOFTWARE
Photoshop
After Effects
Premiere Pro
Abelton Live
IMPACT FOCUSED
× 30s, 16x9
This piece was built to highlight Liquid I.V.’s impact-driven mission while carrying the high-energy visual language of our Formula 1 partnership. Tight edits, bold motion graphics, and punchy sound design worked together to communicate the brand’s commitment to global hydration efforts. Delivered with the same speed, precision, and excitement as the sport itself.