— COMPANY
Liquid I.V.
— PROJECT
Mango Passion Fruit
Product Launch Campaign
— ROLE
Editing
Color Grading
Sound Design & Mix
Playful and unapologetically bright. This campaign captured the energy of the flavor and pushed it front and center. Inviting visuals designed to spark curiosity and own attention the second it hits the screen.
CONCISE & COMPLIMENTARY
POST-PRODUCTION
× PRODUCT LAUNCH
15s, 9x16
Tight cuts, clean grades, and no wasted time or space. Paced to let the product do the talking. Motion keeps things sharp without waving its arms, and the mix stays out of the way but does its job purposefully.
LENGTH VARIATIONS
06 SECONDS
15 SECONDS
SUNSET GLOW
COLOR GRADING
× SOFTWARE
Davinci Resolve
Premiere Pro
Used the campaign stills as reference images for the grade. Separated the foreground and background of each shot, graded them individually, and composited back together for final look.
COLOR REFERENCE
