James Foundoulis

NEW YEAR

NEW YOU ↴

— COMPANY

Liquid I.V.


— PROJECT

New Year, New You


— ROLE

Post-Production Supervisor

Editing

Motion Graphics & VFX

Sound Design & Mix

Led the on-set VFX supervision along with executing post-production to deliver a fresh, high-energy visual identity for the brand’s first launch of the year. From the editing and sound design, to the motion graphics and compositing, every choice was crafted to reflect renewal and momentum while staying true to Liquid I.V.’s vibrant, wellness-focused branding.

× PRIMARY EDIT

30s, 16x9

Combining bold motion graphics, clean transitions, and a lively sound mix to capture the excitement of starting the year strong. The pacing and visual rhythm were designed to engage viewers instantly and leave a lasting impression of Liquid I.V.’s energizing ethos.

LENGTH VARIATIONS

15 SECOND

30 SECOND

COLOR GRADING

× The color treatment for this project called for a clean natural aesthetic.

Brand and fruit/flavor hues pop with a slight saturation push.

ALTERNATE GRAPHIC COMPOSITES

× SOFTWARE

Photoshop

After Effects


Behind every final product are a slew of edits, VFX, and other creative ideations that didn’t make the cut. Here are a handful of unused, branding-conscious motion graphic composites I created throughout the editing process.