— COMPANY
Liquid I.V.
— PROJECT
Sugar-Free Raspberry Lemonade
Product Launch Campaign
— ROLE
Creative Development
Editing
Motion Design
Color Grading
Sound Design & Audio Mix
Worked in tandem with Liquid I.V.'s Design and Brand Team to create a paid media video package. Creatively used the graphic kit and RAW stills + footage captured for the upper funnel assets to weave the edits together. Utilized a full array of post-production skills throughout the execution.
HERO
ASSET PACKAGE
The goal was to emphasize key product claims while minimizing visual clutter. Layered sound design, sharp typography timing, and subtle visual accents
LENGTH VARIATIONS
06 SECOND EDIT
15 SECOND EDIT
DIMENSION VARIATIONS
× 06 second versions
VARIETY
ASSET PACKAGE
× 15 SECOND VERSIONS
× 06 SECOND VERSIONS
COLOR GRADING
BUY 3 GET 1
ASSET PACKAGE
“Buy 3 Get 1” messaging variation of the campaign assets. While the graphics feature similar variations to the other packages, I incorporated different usage occasion footage from our upper funnel campaign to keep things fresh.
LENGTH VARIATIONS
06 SECOND EDIT
15 SECOND EDIT
DIMENSION VARIATIONS
